Research analysts at the top research firms like Gartner, Forrester, IDC, Informa, and others can oftentimes influence corporate decision-makers and help them determine whether or not an IT, BPS, SaaS, or other technology company is shortlisted for an upcoming multi-million or even multi-billion dollar RFP. After all, research analysts try to stay on top of the latest technology developments and actively survey Global 2000 CxO buyers to identify the best technology solutions and service providers. A favorable Gartner Magic Quadrant or Forrester Wave ranking can influence billions of dollars in technology spend. But with over 8,000 research analysts in the market, it is not always easy for technology companies to figure out where to start their marketing efforts in the research analyst world.

Similarly, sourcing advisors and management consultants can also be kingmakers and play a critical role in the sourcing and procurement process. They influence CxOs and help their clients narrow the field from the top 10 down to the top 4 or 5 to facilitate a more constructive RFP process. Armed with global price benchmarks and business model best practices, sourcing advisors and consulting firms can provide critical real-life feedback to their clients that are not covered in research reports.